Facebook and Instagram Ads Agency

A clothing page in Cairo boosts every post. Likes pour in, comments ask about price, and orders barely move. Nobody can say which post sold and which one just burned money. We hear some version of this on most first calls.

Facebook and Instagram are not the problem. The Boost button is built for reach. It was never built to sell.

What a Facebook and Instagram ads agency changes

In Ads Manager you pick a specific objective, such as Sales, Leads or Messages, and Meta looks for people likely to take that exact action. You can run several ads at once and see which one wins, reach people who visited your store and left, and know what each order cost.

Meta sells placements by auction. You set the budget and the objective, and Meta decides where the ad shows: Feed, Stories, Reels, Messenger. Our job as a Facebook and Instagram ads agency is to get everything around that auction right, because the system learns from the data you feed it. Feed it half the picture and it learns the wrong lesson.

Tracking comes before the first pound

We do not launch a Sales campaign until we can see purchase events arriving at Meta. That means the Meta Pixel on the site or store, plus the Conversions API sending the same events from the server, since the Pixel alone loses some of them to ad blockers and privacy settings. Salla, Zid and Shopify make this fairly easy. WordPress stores need more care.

WhatsApp sellers are a different case. Click-to-message ads open a chat directly and suit the Egyptian market well. But a chat is not an order. So we agree with you up front on a simple way to count orders that came from chats, even if it is a sheet your sales team updates daily. Without it, you will read cost per conversation and mistake it for cost per sale.

Objectives and formats in practice

Meta has six campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion and Sales. An online store usually starts on Sales. A clinic in New Cairo or a training company starts on Leads or Messages. Awareness we keep for launches, not for an account that needs orders this month.

Formats follow the product:

• Reels and Stories: short vertical video, usually our strongest format for fashion, perfume and food.
• Carousel: several products, or several reasons to buy, in one ad.
• Click-to-message: for businesses that close the sale in chat.
• Instant forms: name and phone collected without leaving the app.

Our view on instant forms is blunt. The default setup brings plenty of numbers and few customers, because details autofill with one tap. We prefer the higher-intent form type, which adds a review step before submitting, plus one or two screening questions. Fewer leads come in, better ones, and your sales team stops chasing people who never meant to sign up.

A steady rhythm for creative

Ads wear out. The same audience sees the same video again and again, and costs creep up even when nothing else changes. So we test in rounds. Each round carries two to four angles on the same offer: the customer’s problem, a real customer’s experience, the product in use, or the offer itself. Winners get fresh variations. Losers get a note on why, so we do not repeat them.

Send us real photos and clips from your business whenever you can. A phone video shot inside your shop usually beats a polished design that looks like everyone else’s.

Egypt and Saudi Arabia are different markets

In Egypt many customers buy through page messages and WhatsApp, and the first question is nearly always price and delivery. Reply speed is part of the campaign. Light Egyptian colloquial copy works for most consumer products.

Saudi Arabia is broader. A perfume store on Zid will find some of its buyers on Instagram and more of them on Snapchat and TikTok. So Meta sits inside a plan that includes Snapchat ads, with Saudi dialect copy and creative ready well before Ramadan and White Friday. Our Cairo team works with Saudi clients remotely.

What moves the cost

Ad spend is paid to Meta directly and is separate from Kazaplan’s fee. Inside that spend, cost moves with four things: competition for your audience in the auction, audience size, how good the ad is and how people react to it, and the season. Ramadan and White Friday crowd the auction and push costs up for everyone.

Our management fee depends on the number of campaigns and markets, how much creative you need each month, and whether tracking has to be built from scratch. We do not publish fixed prices. See our plans and send us the details of your business.

Judging results, and what we need from you

Judge the campaign on the cost of the result you care about: cost per order, cost per lead who actually answered the phone, or cost per chat that ended in a sale. Likes and views do not measure a sales campaign.

To start, we need:

• Management access to your Business Manager, ad account, page and Instagram account.
• Access to the site or store to install the Pixel and Conversions API.
• Your key products, current offers and a rough idea of margins.
• Someone on your team who answers messages fast.

Not sure what state your account is in? Start with the free diagnostic described in our method. You give us read-only access, we send a written first assessment within a few working days, and you keep it whether or not you hire us. For the other platforms see paid advertising, or contact us directly.