Digital PR Services

Digital PR: getting other people to say it for you

Advertising says what you want to say about yourself. Digital PR gets other people to say it: a news site covering your launch, a niche blog citing your data, a creator trying your product in front of their audience. That kind of visibility builds trust ads can’t buy on their own, and it leaves behind links that help your site in search long after people have forgotten the story.

What an editor counts as news

Editors aren’t looking for your company. They’re looking for something their readers care about. Most press releases that never run fail right here: they’re long ads with a news headline. Stories that tend to work fall into a few types:

• Something genuinely new: a product, a branch in a new city, an entry into the Saudi market.
• A useful number: data from inside your business on customer behavior, prices or seasons that nobody else has.
• Expert comment: the founder’s view on a decision or season people are talking about right now.
• A human story: how the business started, a remarkable employee, a customer whose day the service changed.

An example: a bakery chain in Cairo notices from its orders that Eid cookie buying started two weeks earlier than usual this year. That’s a number a business or lifestyle editor can use for a story about changing shopping habits, and the bakery’s name comes along naturally.

We work with you to find that angle, then write a release with a direct headline, an opening paragraph that answers the basic questions, a quote from you, and ready-to-use images and contact details. In Arabic, English or both, written like a newspaper rather than a brochure.

From release to coverage

Each story gets its own list of editors and outlets: general news, business and economy, and sites focused on tech, food, health or whatever your field is, in Egypt and Saudi Arabia. Every editor gets a short email written for them, not a mass mailing. We follow up once, politely, then respect their decision.

First coverage usually lands two to six weeks after pitching, depending on how strong and timely the angle is. Timing differs between the markets: Ramadan, Saudi National Day and Riyadh Season open the door to some stories and crowd out others. In Egypt, coverage is shaped heavily by large news sites and public Facebook pages, while in Saudi Arabia influencers, Snapchat and X carry more of how news spreads. So the same story may need two angles: one for Cairo, another for Riyadh or Jeddah.

The links a story earns

When a trusted site covers your story and links to your page, you get a link, traffic and credibility at once. Links from trusted sites are among the signals Google relies on most. But buying links to manipulate rankings breaks Google’s spam policies and can hurt your site.

So we earn them with material worth citing: a small study of your market, a practical guide, a useful tool, or expert comment on a topic in the news. We coordinate with our SEO team so links point to the pages that need support, and with our content team to produce the material itself.

Influencers: their audience before their follower count

A huge account whose followers live in another country does nothing for a restaurant in Jeddah. We choose creators by their real audience, check engagement quality, agree the message, content and dates, then track publishing and measure the effect. In both markets we often prefer several smaller creators in the same city over one expensive big name, because their audience is closer to them and trusts their recommendations more.

In Saudi Arabia, anyone who advertises on social media needs a Mawthooq license issued by the General Authority for Media Regulation, so we check it before any paid collaboration. We also ask for clear ad disclosure in both markets.

What we won’t do

• Promise coverage on a named site. That decision belongs to the editor, and anyone guaranteeing it is selling you paid placement under another name.
• Buy links from networks of weak sites.
• Blast your release to hundreds of addresses at once. That burns your name with editors before you’ve started.
• Pass off paid content as editorial coverage. If you want guaranteed placement, we tell you it’s advertorial and label it as required.

How to measure it, and what sets the cost

Don’t stop at counting articles. Ask: did the story run on sites your customers actually read? Did links come from trusted sites to the pages that matter? Did searches for your brand name go up? Did the coverage bring visits or inquiries? Those questions are the backbone of our monthly report.

Cost depends on the number of stories per month, the markets and languages, the size of the media lists, and whether influencers are included. Creator fees are paid to them separately from the agency fee. PR builds up over time, so it works best as a monthly activity or alongside a launch campaign. If your brand is completely new, start with branding and the website, because a journalist will visit your site before writing a word. See our plans or get in touch.