Website and Landing Page Design

Website and landing page design, built around the sale

Most websites are designed to look good in a presentation, then let their owners down when a visitor arrives from an ad, on a phone, on a weak connection. When we review a site that brings no orders, the cause is usually in one of five places. Every site we build starts by dealing with them.

Slow on mobile

Most ad and social traffic in Egypt and Saudi Arabia arrives on a phone. If the page is slow, the visitor leaves before seeing your offer, and you’ve paid for that click for nothing. We design for mobile first, compress images, cut unneeded plugins and scripts, and watch Google’s Core Web Vitals: how fast the main content appears, how stable the layout stays while loading, and how quickly the page responds to a tap.

Arabic that’s flipped, not written

Many off-the-shelf themes flip the direction and leave the problems as they were: numbers in the wrong place, arrows pointing the wrong way, forms that start from the left, and Arabic text too small to read comfortably. We review every page the way an Arabic reader sees it and choose fonts that are clear on screen. The English version is built as its own page with its own URLs and language tags, not a pasted translation.

Ad traffic lands on the homepage

You paid to bring in someone interested in one specific offer, then sent them to a page about everything your company does. A landing page fixes that: one message that matches the ad, a few convincing reasons, proof you can be trusted, and one clear button: order, book or message us on WhatsApp. When the budget allows, we build more than one version to test the headline or the offer, and use these pages in launch campaigns and seasonal promotions.

Nobody knows which ad brought which order

We don’t hand over a site without measurement. We install Google Analytics 4 with the events that matter to your business, and the Meta pixel alongside the Conversions API, which sends events from the server so fewer are lost to browser privacy settings. TikTok and Snapchat pixels go in when those platforms are in your plan. Your paid ads then learn from real data, and you can see which campaign brought which order.

Google can’t make sense of the site

If Google can’t understand a site, it won’t rank it, however good it looks. From day one we build clean URLs, a title and description for each page, a logical heading structure, a sitemap, structured data and internal links between services. That leaves the site ready for SEO work after launch, and for local SEO if your customers come from a specific area.

A company site, a landing page or a store?

• Company website: presents your whole business and supports trust and search over the long term. We organize it around customer questions, not your org chart, and build it on your brand identity.
• Landing page: one campaign, one goal. Faster to build, and usually the first thing we recommend if you’re paying for ads now and don’t have time for a full site.
• Online store: we work on well-known platforms such as Salla and Zid, both widely used in Saudi Arabia, and Shopify and WooCommerce in both markets. We choose the platform with you based on product count and local payment and shipping options, then design product and cart pages that reduce abandoned orders.

Whichever you choose, you get an admin panel to change text, images and offers yourself, and a short training session for your team. A site that only its original developer can edit becomes a burden within months.

Egypt and Saudi Arabia: one site doesn’t always fit both

In Saudi Arabia, customers often expect a store on Salla or Zid, local online payment options and copy that sounds right to a Gulf audience. In Egypt, cash on delivery and a quick WhatsApp question still play a large part in the buying decision, so we put the WhatsApp button and phone number where visitors see them without looking. If you serve both markets, we plan two versions or country-specific content from the start.

How the project runs

We review your current site if you have one, your traffic and ad data, and competitor sites. Then we agree a sitemap and a simple wireframe before any design. After that comes design, then build, then testing on different devices and browsers. For clients in Saudi Arabia, meetings and design reviews happen over video. Our team is in Cairo and works with the Saudi market remotely, and very little website work needs anyone in the room.

A landing page usually takes one to two weeks, a company website four to eight. The most common delay is waiting for copy and photos. After launch we track speed and conversion rate and suggest changes based on the numbers.

What affects the cost

• Project type: landing page, company website or store.
• Number of pages and languages.
• Who writes the copy and supplies the photos.
• Integrations such as booking or CRM systems.

Some costs go to third parties: hosting, the domain and a platform subscription where there is one. A website is a one-off project under our Website offer and can continue under a monthly plan. See our plans or ask for a quote.